The Team


Emma Robinson Business Finance Solutions

Emma Robison
Director
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As a Graduate in Economics, I worked within the financial industry in London for several years, developing a strong understanding of the Commercial Finance field. This experience coupled with qualifications in HR and Business Turnaround have stood me in great stead to support my clients.

My focus is to provide commercial finance solutions to clients nationally, irrespective of the company size or status. Over the years I have developed fantastic relationships with funders you may have heard of and many that you wouldn’t find and now have a significant network of lenders that know our strengths. My experience allows me to assist in straight-forward funding requirements or provide guidance and solutions for the weird, the wonderful and every challenge in between.

On the rare occasions when I’m not working, I enjoy travelling, diving and eating. I’ve been lucky enough to have travelled extensively from Europe to India, Africa and the States.


Martin Collins Business Finance Solutions

Martin Collins
Director
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During my career, I’ve had successes working in the PLC world and the SME sector as an owner manager. I have understood the importance of well-structured and organised businesses in order to support the businesses profitability.

I enjoy working with business owners whose passion and drive makes either a successful business more successful or a distressed business return back to profitability. My strengths of change management and structured reporting makes the path for the business transparent, obstacle-free and effective.

I have a history of successful turnaround projects, with most recently restructuring a medium-sized logistics business resulting in stability, profitability and a clear strategic plan.

When I’m not working, I can often be found cooking and drinking wine, whilst listening to my favourite artists Andrea Bocelli, Ludovico Einuardi and Erasure!


Geri Conniffe Business Finance Solutions

Geri Conniffe
Director
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After graduating with a degree in Business and Economics from the University of Wales in 2002, I began my career in banking before moving into commercial finance. This foundation gave me a strong understanding of both the lending landscape and the commercial challenges faced by business owners. As the youngest broker in a large national firm, I quickly learned how creativity and persistence could unlock funding that others thought impossible.

Frustrated by rigid systems and slow decision-making, I founded my own whole-of-market brokerage in 2005. My goal was simple: to deliver smarter, faster, and more flexible funding solutions for business owners and property investors. Over the past 20 years, I have built a proven track record in structuring complex deals, navigating challenging credit landscapes, and securing funding where others cannot.

My experience spans banking, corporate lending, and specialist finance, supported by long-standing relationships across the lender market. I focus on delivering tailored, sustainable funding strategies that help clients access the capital they need to grow, diversify, and protect their businesses for the long term.


Olivia Callaghan Business Finance Solutions

Olivia Callaghan
Commercial Broker
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I’m a qualified finance professional, holding certifications in Commercial Finance & Broking (CertCFB) and Leadership & Management. I specialise in structuring tailored funding solutions that enable businesses to grow, adapt, and thrive. My expertise spans asset finance, business loans, and invoice finance - and I support clients through every stage of the process. Whether it’s solving cash flow challenges or enabling expansion into new markets, I make funding more accessible, strategic, and stress-free.

I’m known for being approachable, diligent, and solutions focused. I enjoy diving into the detail, understanding the real story behind the numbers, and crafting bespoke finance strategies that deliver meaningful results. I believe finance isn’t just about numbers; it’s about people, progress, and unlocking potential.

Outside of work, I enjoy running, playing the piano, and unwinding with good cheese, wine, and company.


Tracey Woodhull Business Finance Solutions

Tracey Woodhull
Commercial Broker
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I have circa 25 years in Corporate & Commercial Banking working with a wide variety of businesses from PLC’s to Sole Traders and everything in between. Trading businesses are my specialty looking at working capital solutions, asset purchases, business restructure.

I have experience with MBO & Acquisition funding where complex structures are involved. Since joining BFS I have learnt that there is a funder for most occasions & businesses in different phases of their life cycle.

Outside of work my time between March & November is spent travelling the UK supporting my husband Mark & son Jake BriSCA Stock Car Racing. Jake & I are also season ticket holders at Leicester City.

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