Deprecated: WPMailSMTP\Providers\Sendlayer\QuickConnectUsage::maybe_flag_limit_reached(): Implicitly marking parameter $connection as nullable is deprecated, the explicit nullable type must be used instead in /home/sites/21a/2/2b7777768a/public_html/wp-content/plugins/wp-mail-smtp/src/Providers/Sendlayer/QuickConnectUsage.php on line 393
The Team | BFS

The Team


Emma Robinson Business Finance Solutions

Emma Robison
Director
Email Emma Robinson Business Finance Solutions Emma Robinson Linked In Business Finance Solutions

As a Graduate in Economics, I worked within the financial industry in London for several years, developing a strong understanding of the Commercial Finance field. This experience coupled with qualifications in HR and Business Turnaround have stood me in great stead to support my clients.

My focus is to provide commercial finance solutions to clients nationally, irrespective of the company size or status. Over the years I have developed fantastic relationships with funders you may have heard of and many that you wouldn’t find and now have a significant network of lenders that know our strengths. My experience allows me to assist in straight-forward funding requirements or provide guidance and solutions for the weird, the wonderful and every challenge in between.

On the rare occasions when I’m not working, I enjoy travelling, diving and eating. I’ve been lucky enough to have travelled extensively from Europe to India, Africa and the States.


Martin Collins Business Finance Solutions

Martin Collins
Director
Email Martin Collins Business Finance Solutions Martin Collins Linked In Business Finance Solutions

During my career, I’ve had successes working in the PLC world and the SME sector as an owner manager. I have understood the importance of well-structured and organised businesses in order to support the businesses profitability.

I enjoy working with business owners whose passion and drive makes either a successful business more successful or a distressed business return back to profitability. My strengths of change management and structured reporting makes the path for the business transparent, obstacle-free and effective.

I have a history of successful turnaround projects, with most recently restructuring a medium-sized logistics business resulting in stability, profitability and a clear strategic plan.

When I’m not working, I can often be found cooking and drinking wine, whilst listening to my favourite artists Andrea Bocelli, Ludovico Einuardi and Erasure!


Geri Conniffe Business Finance Solutions

Geri Conniffe
Director
Email Geri Conniffe Business Finance Solutions Geri Conniffe Linked In Business Finance Solutions

After graduating with a degree in Business and Economics from the University of Wales in 2002, I began my career in banking before moving into commercial finance. This foundation gave me a strong understanding of both the lending landscape and the commercial challenges faced by business owners. As the youngest broker in a large national firm, I quickly learned how creativity and persistence could unlock funding that others thought impossible.

Frustrated by rigid systems and slow decision-making, I founded my own whole-of-market brokerage in 2005. My goal was simple: to deliver smarter, faster, and more flexible funding solutions for business owners and property investors. Over the past 20 years, I have built a proven track record in structuring complex deals, navigating challenging credit landscapes, and securing funding where others cannot.

My experience spans banking, corporate lending, and specialist finance, supported by long-standing relationships across the lender market. I focus on delivering tailored, sustainable funding strategies that help clients access the capital they need to grow, diversify, and protect their businesses for the long term.


Olivia Callaghan Business Finance Solutions

Olivia Callaghan
Commercial Broker
Email Olivia Callaghan Business Finance Solutions Olivia Callaghan Linked In Business Finance Solutions

I’m a qualified finance professional, holding certifications in Commercial Finance & Broking (CertCFB) and Leadership & Management. I specialise in structuring tailored funding solutions that enable businesses to grow, adapt, and thrive. My expertise spans asset finance, business loans, and invoice finance - and I support clients through every stage of the process. Whether it’s solving cash flow challenges or enabling expansion into new markets, I make funding more accessible, strategic, and stress-free.

I’m known for being approachable, diligent, and solutions focused. I enjoy diving into the detail, understanding the real story behind the numbers, and crafting bespoke finance strategies that deliver meaningful results. I believe finance isn’t just about numbers; it’s about people, progress, and unlocking potential.

Outside of work, I enjoy running, playing the piano, and unwinding with good cheese, wine, and company.


Tracey Woodhull Business Finance Solutions

Tracey Woodhull
Commercial Broker
Email Tracey Woodhull Business Finance Solutions Tracey Woodhull Linked In Business Finance Solutions

I have circa 25 years in Corporate & Commercial Banking working with a wide variety of businesses from PLC’s to Sole Traders and everything in between. Trading businesses are my specialty looking at working capital solutions, asset purchases, business restructure.

I have experience with MBO & Acquisition funding where complex structures are involved. Since joining BFS I have learnt that there is a funder for most occasions & businesses in different phases of their life cycle.

Outside of work my time between March & November is spent travelling the UK supporting my husband Mark & son Jake BriSCA Stock Car Racing. Jake & I are also season ticket holders at Leicester City.

Latest News


The smart way to fund Property Developments in 2026

One of the most effective strategies we are seeing right now is… Purchasing land through a Limited Company (SPV) and funding the build via Development Finance. Why Buy Land Through […]

Is outdated equipment costing your business more than you realise?

Many businesses delay replacing equipment because they want to avoid a large upfront cost. On the surface, that can seem like the sensible decision. But keeping ageing equipment for too […]

You’ve done the work so why are you still waiting to be paid?

You’ve delivered the product completed the project or provided the service. The invoice has been raised but now comes the wait. For many businesses 30 60 or even 90 day […]

Relevant life cover: the most tax‑efficient way to protect your people

Relevant Life Cover provides businesses with a tax-efficient way to protect directors and key staff. Premiums are paid by the company, and families receive a tax-free lump sum, enhancing staff benefits and retention.

Prioritise your health with Private Medical Insurance

For many people across the UK, struggling to secure a GP appointment through the NHS has become an all too familiar experience. When you then factor in long waiting times […]

You’ve won your biggest order yet. Now what?

You’ve just landed the biggest order your business has ever received. The only problem? Your supplier wants paying 60 days before your customer settles their invoice. Suddenly, what should feel […]

Broker’s Perspective: Making Unsecured Business Finance Work for Your Growth

One trend we have noticed recently is that more business owners are starting funding conversations earlier than ever before. It’s not always because they need finance immediately. More often, it’s […]

Is Outdated Equipment Holding Back Your Business Growth?

For many businesses, equipment is the backbone of day to day operations. Whether it’s manufacturing machinery, construction plant, commercial vehicles, IT infrastructure or specialist technology, having the right equipment in […]

Broker’s Perspective: The Best Property Deals Start Before You Find the Property

In property finance, timing really does matter. One thing we have noticed more and more recently is that many businesses and investors begin looking at finance only after they’ve found […]

What is Vendor Finance? A Smarter Way to Support Business Growth

Vendor finance is a structured funding solution that allows suppliers to offer customers flexible payment terms, backed by a third-party finance provider. Instead of the supplier waiting months to be […]