What is Key Person Cover?

What is Key Person Cover?

A business protection policy that provides a financial safety net if a critical member of staff dies, is diagnosed with a critical illness or unable to work due to illness or injury.

Why Is Key Person Cover Important?

1. Protects Revenue

Losing a key employee can impact:

  • Sales and profits
  • Client relationships
  • Operational efficiency

A payout helps replace lost income while the business stabilises.

2. Supports Business Continuity

The funds can cover:

  • Recruitment costs
  • Temporary staff
  • Training and onboarding

This ensures operations continue with minimal disruption.

3. Protects Credit & Lending Facilities

Banks often view key individuals as essential to lending decisions.

Key Person Cover can help:

  • Maintain credit lines
  • Satisfy loan conditions
  • Reassure investors

4. Reassures Stakeholders

Employees, suppliers, customers, and shareholders gain confidence that the business is secure even during unexpected events.

Who Counts as a “Key Person”?

A key person is anyone whose death or disability would have a serious effect on the company’s future profits.  The size of an individual’s shareholding level is not necessarily a good indicator of who is a key person, as a non-shareholding employee could easily be key to the business.

They could be:

  • Business owners / directors
  • Top salespeople
  • Technical specialists
  • Operations managers
  • Product creators or IP holders

What Types of Policy Are Available?

Life cover
Pays a lump sum if the key person covered dies during the policy term.

Critical illness cover
Pays a lump sum if the key person is diagnosed with a critical illness of specified severity.

Income protection
Pays a monthly amount in the event the key person is unable to work due to illness or injury.


Published 17 April 2026


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